Lubica joined AirPlans in June 2017 specializing in marketing and communication area. She entered the aviation industry as a Marketing and Communications Executive for PrivatAir in September 2011 where she gained a deep understanding of traditional and digital marketing tactics. Since 2015 she was responsible for PrivatAir’s global marketing and communication activities, media relations and crisis management. Lubica is an active member of the EBAA Communication Advisory Board. Lubica’s background is in creative design and visual communication. Before joining PrivatAir, she worked for a full-service, boutique graphic design studio based in London, specializing in branding and corporate identity development service for a diverse range of clients, including those in the hospitality, medical and technology industries.
Lubica holds a Degree in Graphic Design and Visual Communication from the University of Arts, London, UK.
Lubica is specialized in marketing and communications strategies in the aviation sector.